You set the parameters. We execute.
Fulfillment
Some printing is a project. Some of it is an operation that repeats until you stop it - so you define how it runs, and we run it that way every cycle without being asked.
Most of what a printer quotes is a project: a brochure, a catalog, a mailing with a date on it. It is specified, priced, produced and finished.
Some of it is not. Some of it is a thing that has to happen again this week, and the week after, indefinitely — and what the customer is really buying is not a print job at all.
You set the parameters. We execute them. What the piece is, who it goes to, what triggers it, what counts as done — those are yours, and they should be, because it is your campaign and your customers. What happens after that is ours, every cycle, without a purchase order and without a conversation.
Since January 2023, thirty clients have sent us work in forty or more separate weeks. That is the part of this business that does not look like printing, and it is the part people stay for.
Three ways in
Held here, sent from here, or ordered from anywhere
Warehousing
Print once, hold it here, draw it down
Your printed inventory stored, counted and picked in the building that printed it. For material that moves steadily - enrollment packs, branch literature, forms that have to be identical every time.
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Print on demand programs
You send the file. The mail goes out.
Prospects arriving weekly and leaving as assembled, personalized mail. Orders from your staff or your customers picked, packed and shipped. Also called marketing fulfillment, kitting, lettershop or response management.
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Web to print
The storefront your people order from
A MyPrintCentral storefront where branch offices, reps and regional teams order what they need - from held stock or printed on demand - and it lands with us to pick, pack and ship. The front door to both of the above.
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What it suits
The signs it belongs here
It repeats
Weekly, monthly, or whenever orders arrive - the shape is the same each time, so it can be set up once rather than quoted again and again.
It has a rhythm you cannot miss
A prospecting mailing that has to go out this week is not improved by going out next week. Programs get scheduled, not queued.
It is somebody’s job at your end
Usually somebody whose week is already full. Handing over the packing, the postage, the follow-up copies and the shipping notifications gives that person their week back.
The stock is already here
We printed it, so we hold it. No freight leg to a warehouse and no second party to blame when a count is wrong.
You may call it something else
Same work, several names
This goes by a different name depending on who is describing it. Marketers saymarketing fulfillment, response management,direct mail automation or triggered mail. Operations people say kitting, pick and pack orliterature fulfillment. Sellers say print on demandor e-commerce print fulfillment. Agencies saylettershop. Procurement says managed print programs.
They are all describing a version of the same thing: a repeating print, mail or shipping operation that you define and we run. If what you do is on that list, or near it, you are in the right place.
How it gets set up
Setting the parameters
The work of a program is nearly all at the start, and nearly all of it is decisions rather than production. What the piece is. How the data will reach us. The cycle it runs on. What happens when it arrives short, late or wrong. Who can approve a change, and who cannot. What gets reported back, to whom, and how often.
The cycle in particular is yours to set rather than ours to impose. We do not publish a standard turnaround for programs because there is not one — it depends on the piece and the volume — but demanding schedules are the normal case here, and we can usually meet them.
We write it all down, you approve it, and from then on it is the program. There is no standard version, because the clients are not alike. If you already have a process that works, we fit it.
Getting it out
Delivery, on our own trucks
To you, to your warehouse, or straight to the post office — wherever a job has to be, getting it there is our responsibility, and we can say that because the trucks are ours and the drivers work here. A local date is ours to keep rather than a carrier’s to miss.
Further afield, it ships on your carrier and your account, packed and labeled here, so a pallet or a parcel leaves ready to use rather than ready to sort.
What are you doing every week that you would rather not?
Describe the cycle — what arrives, what has to go out, how often, and who is doing it now. That is enough for us to say whether it belongs here, and to be honest with you when it does not.
Vision for Print, Mail & Fulfillment in Pittsburgh
From Concept To Mailbox, We Do It All. Let Broudy Be Your Partner.
or call 412.362.6700